Why blanks
The person sending the draft is your team, so the draft doesn’t tell the customer what Aide doesn’t know or offer to pass them to the team. Where your knowledge or the order doesn’t have the answer (a restock date, a refund amount), the draft names the missing fact in a few words, in the customer’s language. When the customer can give the detail themselves, such as an order number, the draft asks them for it.Blanks you can’t miss
- A draft written as an internal note opens with “Fill in before sending:” and lists the blanks, in bold in Gorgias and Zendesk.
- In that note, and in what the Aide card’s “Aide: insert draft” macro puts in Gorgias’s reply box, each blank reads
⟦FILL IN: ship date⟧, so one left in by mistake stands out. - With Always draft, the note holds the reply alone: each blank is marked in bold where it goes, with no list above the draft.
- Front’s shared draft and the Aide panel’s draft keep the plain
[ship date]form. - Order numbers, amounts, dates and links in brackets aren’t treated as blanks.